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#1 in K12 learning services in Europe, leading the way in consolidating the market
Sanoma Learning offers printed and digital learning materials as well as digital learning and teaching platforms for K12, i.e. primary, secondary and vocational education. Our learning products and services enable teachers to develop the talents of every child to reach their potential. Through our local companies, we contribute to some of the world’s best-performing education systems.
Our learning business supports more than 25 million K12 students (ie. 6-18 year-olds) in 12 European countries. Sanoma Learning's market share of the European education market is ~16%.
Teachers and schools are our primary customers
Teachers are key decision-makers on which learning content to use
In our operating countries, learning content is largely publicly funded and typically represents 1−3% of public education spend
Our learning services provide teachers with everything they need
Printed and digital learning content created together with teachers and matching the local curriculum
Digital learning platforms, either linked to our content or open
Content distribution services
Our content has a positive impact on learning outcomes
Inclusive learning materials promote equal learning opportunities and support diversity and differentiation
K12 is a stable and resilient market
Stable population of approx. 75 million students in Europe corresponds to a market size of 4-5bn€.
Public spending on education is increasing, while spend per student varies between countries. Market is significantly fragmented and barriers to entry are high due to the localised nature.
K12 market is stable and predictable as teachers typically consider changing the learning materials only every 4−8 years.
Our best-in-class digital platforms and footprint in highly digitalised countries with high-quality learning outcomes give us unique benefits of scale.
Digitalisation within education is accelerating
Helping to drive market consolidation
Generating more stable revenue streams and higher profitability
Offering better scalability
Sanoma Learning has been successfully built through M&A
What we do
Sanoma Learning, the leading European provider of learning services
1. Grow market share by continuing to win in local markets
In 2021-2025, underlying growth for learning content in Sanoma's operating markets is expected to be modest
To reach our long-term comparable growth target of 2-5%, we aim to increase our market share especially in connection to curriculum renewals and by expanding our portfolio
2. Increase value per student by moving towards a subscription model
K12 learning services market is shifting towards a subscription model
The model allows, and requires, greater integration of printed and digital products and services
The subscription model offers benefits for all:
Students: more up-to-date materials, each student can retain the book
Schools: stable and predictable cost of learning content
Distributors: lower costs with no return flows
Sanoma Learning: reduced second-hand market, more efficient content creation and more predictable sales
Our ambition is toincrease the share of subscription in net sales to above 50% (2019: 25%)
We aim to move to the subscription model in all our operating countries, but the pace varies by country
3. Grow learning business further through M&A
In M&A, continued focus on K12 learning services
Looking for opportunities to enter new geographies and expand our offering in current markets both in learning content and digital platforms
Ongoing consolidation driven e.g. by digitalisation in a fragmented market
Annual demand for K12 learning services in Europe approx. 4-5bn€
Sanoma Learning is the leading player with a market share of approx. 16%
Long-term financial targets
Comparable net sales growth 2-5% and operational EBIT margin excl. PPA above 23%.
Market leader in European K12 with strong digital footprint and benefits of scale
Through a portfolio of modern, blended learning materials and methods, material distribution and digital platforms, Sanoma Learning supports learning and teaching in primary, secondary and vocational education. Our mission is to make a positive impact on learning by enabling teachers and schools to help all students to reach their full potential. Through our local companies, we contribute to some of the world’s best-performing education systems.
