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#1 in K12 learning services in Europe, leading the way in consolidating the market
Sanoma Learning offers printed and digital learning materials as well as digital learning and teaching platforms for K12, i.e. primary, secondary and vocational education. Our learning products and services enable teachers to develop the talents of every child to reach their potential. Through our local companies, we contribute to some of the world’s best-performing education systems.
Our learning business supports about 25 million K12 students (ie. 6-18 year-olds) across Europe. Sanoma Learning's market share of the European education market is ~18%.
Teachers and schools are our primary customers
Teachers are key decision-makers on which learning content to use
In our operating countries, learning content is largely publicly funded and typically represents 1−3% of public education spend
Our learning services provide teachers with everything they need
Printed and digital learning content created together with teachers and matching the local curriculum
Digital learning platforms, either linked to our content or open
Content distribution services
Our content has a positive impact on learning outcomes
Inclusive learning materials promote equal learning opportunities and support diversity and differentiation
K12 is a stable and resilient market
Stable population of approx. 75 million students in Europe corresponds to a market size of 4-5bn€.
Public spending on education is increasing, while spend per student varies between countries. Market is significantly fragmented and barriers to entry are high due to the localised nature.
K12 market is stable and predictable as teachers typically consider changing the learning materials only every 4−8 years.
What we do
Shaping the future of K12 education towards personalised learning, embracing AI
Financial targets
Growth at Learning:
Learning's profitability will reach clearly above 23% in 2026.
Market leader in European K12 with strong digital footprint and benefits of scale
Through a portfolio of modern, blended learning materials and methods, material distribution and digital platforms, Sanoma Learning supports learning and teaching in primary, secondary and vocational education. Our mission is to make a positive impact on learning by enabling teachers and schools to help all students to reach their full potential. Through our local companies, we contribute to some of the world’s best-performing education systems.
