We are a focused European provider of K12 learning products and services
Key figures 2020
500m€
Net sales
19.2%
Operational EBIT margin excl. PPA
20m
students
2,000
employees
Strategic levers supporting our growth ambitions
1. Grow market share by continuing to win in local markets
- In 2021-2025, underlying growth for learning content in Sanoma's operating markets is expected to be modest
- To reach our long-term comparable growth target of 2-5%, we aim to increase our market share especially in connection to curriculum renewals and by expanding our portfolio
2. Increase value per student by moving towards a subscription model
- K12 learning services market is shifting towards a subscription model
- The model allows, and requires, greater integration of printed and digital products and services
- The subscription model offers benefits for all:
- Students: more up-to-date materials, each student can retain the book
- Schools: stable and predictable cost of learning content
- Distributors: lower costs with no return flows
- Sanoma Learning: reduced second-hand market, more efficient content creation and more predictable sales
- Our ambition is toincrease the share of subscription in net sales to above 50% (2019: 25%)
- We aim to move to the subscription model in all our operating countries, but the pace varies by country
3. Grow in European K12 through M&A
- In M&A, continued focus on European K12 learning services
- Looking for opportunities to enter new geographies and expand our offering in current markets both in learning content and digital platforms
- Ongoing consolidation driven e.g. by digitalisation in a fragmented market
- Annual demand for K12 learning services in Europe approx. 600m€
- Sanoma Learning is the leading player with a market share of approx. 13%
