Current outlook (given on 7 February)

In 2024, Sanoma expects that the Group’s reported net sales will be EUR 1.29‒1.34 billion (2023: 1.4). The Group’s operational EBIT excl. PPA is expected to be EUR 160−180 million (2023: 175).

Regarding the operating environment, Sanoma expects that:

  • The advertising market in Finland will decline slightly.
  • The development in the economies of the Group’s operating countries is expected to be relatively stable.