Published on 10 February  (unchanged  in the Q1 2021 Interim Report 30.4.) 

In 2021, Sanoma expects that the Group’s reported net sales will be EUR 1.2‒1.3 billion (2020: 1.1). The Group’s operational EBIT margin excluding PPA is expected to be 14%–16% (2020: 14.7%).

Regarding the operating environment and its implications for the business Sanoma expects that:

  • Organising of live events will be impacted by restrictions and dependent on the vaccination rate and opening of the society in Finland, and final decisions will be made on an event-by-event basis. The profitability of the events business will be significantly lower than in the previous year.
  • The advertising demand will be weighted towards the second half of the year.
  • The learning business will not be significantly impacted by prolonged school closures in its main operating countries.