Current outlook (given 10 February, unchanged on 26 July):

In 2023, Sanoma expects that the Group’s reported net sales will be EUR 1.35‒1.4 billion (2022: 1.3). The Group’s operational EBIT excl. PPA is expected to be EUR 150−180 million (2022: 189).

Regarding the operating environment Sanoma expects that:

  • The economies in the Group’s operating countries, particularly in Finland, will experience a mild recession.
  • The advertising market in Finland will decline slightly, with most of the decline during the first half of the year.