Published on 10 February 

In 2021, Sanoma expects that the Group’s reported net sales will be EUR 1.2‒1.3 billion (2020: 1.1). The Group’s operational EBIT margin excluding PPA is expected to be 14%–16% (2020: 14.7%).

The midpoints of the outlook ranges are based on the assumption that the advertising market will be relatively stable compared to the previous year and that there are no major restrictions related to the events business in Finland. In addition, it is assumed that the learning business will not be significantly impacted by prolonged school closures in its main operating countries.

Outlook for 2020 (archive)

Published on 8 October

In 2020, Sanoma expects that the Group’s reported net sales will be around EUR 1,050 million (2019: 913). The Group’s operational EBIT margin excluding PPA is expected to be around 14% (2019: 14.8%), which in this case means the margin is not expected to be below 13% or above 15%.

The outlook is based on the assumption that the advertising market decline in Finland in 2020 will be between 15-20% compared to 2019.

Published on 24 March and unchanged in 2020 Half-year Report

Due to the current corona virus outbreak, Sanoma temporarily withdraw its Outlook for 2020, which was given on 7 February. In the current continuously and rapidly evolving situation it is too early to make reliable and specific estimates for an adjusted Outlook. Sanoma expects to give an updated Outlook for 2020 later during the year.

Published on 7 February

In 2020, Sanoma expects that the Group’s comparable net sales will be stable, and operational EBIT margin excl. PPA will be around 15% (2019: 14.8%).