Outlook for 2026 (narrowed)
In 2026, Sanoma expects that the Group’s net sales will be EUR 1.30‒1.32 billion (2025: 1.30) and the Group's adjusted operating profit will be EUR 215−225 million (2025: 188).
The outlook is based on the following assumptions:
- Demand for learning content will increase, driven by curriculum renewals in some of the Group's operating markets.
- The advertising market in Finland will be relatively stable.
Outlook for 2026 (given 11 February 2026)
In 2026, Sanoma expects that the Group’s net sales will be EUR 1.29–1.34 billion (2025: 1.30) and the Group's adjusted operating profit will be EUR 205−225 million (2025: 188).
The outlook is based on the following assumptions:
- Demand for learning content will increase, driven by curriculum renewals in some of the Group's operating markets.
- The advertising market in Finland will be relatively stable.
