Our strategy

Sanoma consists of two strong and focused businesses: a leading European K12 learning content provider and #1 digital cross-media company in Finland. We aim to strengthen our leading position in European K12 education by combining high-quality learning content, innovative educational technology and responsible AI. We pursue organic growth and value creation while accelerating growth through disciplined and strategically focused acquisitions.

In our learning business we focus on K12, which is an attractive, stable and resilient market. We have a full portfolio of printed and digital learning products and services that we constantly develop and we see synergies from harmonising digital platforms and technology across our operating countries. Through our deep understanding of teachers' and schools' needs, we develop learning solutions that support personalised learning, differentiation and strong learning outcomes. By combining pedagogical expertise, trusted content and innovative technology, we help shape the future of K12 education.

Learn more about our learning business

With our media business we reach 96% of all Finns every week by providing trusted Finnish journalism and inspiring entertainment. For advertisers we provide powerful marketing opportunities through our reach and consumer insight. We consider independent and trusted media essential for an open and democratic society. We engage audiences every day through trusted journalism, compelling entertainment and effective marketing solutions across digital, audio, video, print and live experiences.

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We have defined a Sustainability Strategy that emphasises the positive impact of learning and media on society.

Learn more about our sustainability strategy