Independent and trusted media is essential for an open and democratic society

Independent and trusted media is essential for an open and democratic society

We reach 97% of all Finns every week by providing trusted Finnish journalism and inspiring entertainment.

We have leading positions in our key focus areas

News & feature
News & feature
#1 in independent domestic journalism, further strengthened by the acquisition of regional news media
Entertainment
Entertainment
#1 in domestic entertainment with most attractive brands and stars
B2B marketing solutions
B2B marketing solutions
#1 marketing partner helping companies to grow in Finland
  • Focus on growing our digitally active subscription base and national daily reach
  • News & feature was strengthened by the acquisition of Alma Media's regional news media business at the end of April 2020
  • Key benefits of the acquisition:
    • Growing the digital subscription base and aim to further accelerate digital growth in the acquired business
    • Efficiency in shared operation create synergies - full synergies of 13m€ to be achieved by 2022
    • Better financial returns on investments in digital capabilities
Read more about regional news media acquisition
  • Leading positions in selected areas:
    • #1-2 in TV & video
    • #2 in radio & audio
    • #1 in live events
  • Increasing share of B2C revenue driven by growing demand for subscription-based video-on-demand (SVOD), while the trend for free-to-air (FTA) TV is slightly declining
    • Total number of subscriptions for our SVOD service Ruutu+ is above 320k
    • YoY growth 15% (2021)
  • Entertainment has an important role in our total advertising portfolio, and is expected to return to overall growth as corona impact on advertising and events expected to be temporary
  • A unique cross-media portfolio offering effective marketing solutions for B2B customers
  • Strong growth in digital advertising supported by improved data and targeting capabilities
  • High-performing sales teams with superior knowledge of local market and customers
  • Tradionally strong position among large customers
    • Current market share above 30%
  • Increasingly stronger position also among small and mid-sized advertisers through recent acquisitions of regional news media and radio businesses as well as digital offering
    • Current market share about 15%
Read more about advertising market development

We consider selective opportunities for synergistic bolt-on acquisitions that support growth in our strategic focus areas

Our business is transforming towards digital B2C, supported by digital advertising

  • Share of stable B2C income has already increased to 55%
  • Digital transformation supports margins

Key figures 2021

m€

Net sales

%

Operational EBIT margin excl. PPA

%

non-print

employees

%

weekly reach

We have a unique set of success factors valuable in the digital transformation

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