- Focus on growing our digitally active subscription base and national daily reach
- News & feature was strengthened by the acquisition of Alma Media's regional news media business at the end of April 2020
- Key benefits of the acquisition:
- Growing the digital subscription base and aim to further accelerate digital growth in the acquired business
- Efficiency in shared operation create synergies - full synergies of 13m€ to be achieved by 2022
- Better financial returns on investments in digital capabilities
Independent and trusted media is essential for an open and democratic society
We reach 97% of all Finns every week by providing trusted Finnish journalism and inspiring entertainment.
We have leading positions in our key focus areas
News & feature
#1 in independent domestic journalism, further strengthened by the acquisition of regional news media
Entertainment
#1 in domestic entertainment with most attractive brands and stars
B2B marketing solutions
#1 marketing partner helping companies to grow in Finland
- Leading positions in selected areas:
- #1-2 in TV & video
- #2 in radio & audio
- #1 in live events
- Increasing share of B2C revenue driven by growing demand for subscription-based video-on-demand (SVOD), while the trend for free-to-air (FTA) TV is slightly declining
- Total number of subscriptions for our SVOD service Ruutu+ is above 320k
- YoY growth 15% (2021)
- Entertainment has an important role in our total advertising portfolio, and is expected to return to overall growth as corona impact on advertising and events expected to be temporary
- A unique cross-media portfolio offering effective marketing solutions for B2B customers
- Strong growth in digital advertising supported by improved data and targeting capabilities
- High-performing sales teams with superior knowledge of local market and customers
- Tradionally strong position among large customers
- Current market share above 30%
- Increasingly stronger position also among small and mid-sized advertisers through recent acquisitions of regional news media and radio businesses as well as digital offering
- Current market share about 15%
We consider selective opportunities for synergistic bolt-on acquisitions that support growth in our strategic focus areas
Our business is transforming towards digital B2C, supported by digital advertising
- Share of stable B2C income has already increased to 55%
- Digital transformation supports margins
Key figures 2022
618m€
Net sales
10.6%
Operational EBIT margin excl. PPA
52%
non-print
2,160
employees
97%
weekly reach
We have a unique set of success factors valuable in the digital transformation
