The Group’s operations are subject to various laws and regulations in relation to matters including, for example, intellectual property, health and safety, consumer protection and marketing, environment and climate, sustainability, employment, competition, securities markets and company law, compliance, data protection, AI, international trade and taxation, in the countries in which the Group operates. Changes in such laws and regulations could have a material effect on Sanoma’s ability to conduct its business effectively.
In Learning, changes in e.g. the regulation related to education, digital platforms or AI could have a material effect on Sanoma’s commercial propositions, technology or content investment needs, or financial performance. Although legislation related to learning is typically country specific, which limits the magnitude of said risk at the Group level, Sanoma faces an increased legislative risk in Poland and Spain, both of which are large markets and where broad or abrupt education-related legislative changes could have a material effect on Learning. The introduction or delay, pace, scope and timing of changes in education-related legislation, or their reflections in public educational spending, in the markets in which Sanoma operates – most notably in Poland or Spain, but potentially also other markets – may also influence the performance of Learning as a whole. In media, any adverse developments affecting the freedom of the press or source protection could have an adverse effect on the performance of Media Finland.
Changes in taxation as well as in the interpretation of tax laws and practices may have an effect on the operations of the Group or on its financial performance (e.g., value-added tax, VAT, applicable to Sanoma’s printed, digital and hybrid products).
Tightening of consumer protection-related laws may necessitate the amendment of some consumer media sales business models, imposing additional costs on Sanoma and having an adverse effect on its profitability. Furthermore, the deterioration of publishers’ and broadcasters’ copyright protection or increase in legal obligations (such as reporting or monetary obligations) towards original authors of copyright protected works affects the Group’s ability to provide its customers with new products and services and may increase costs or impact the valuation of balance sheet items related to acquiring and managing copyrights.
Data is an increasingly essential part of Sanoma’s business, putting privacy and consumer trust at the core of the Group’s daily operations. Regulatory changes and new guidance by authorities or regulatory enforcement actions regarding the use of consumer or cookie data, or the development or use of AI, could, therefore, have an adverse effect on Sanoma’s ability to utilise data in its business.
The Group may also be faced with the risk of overregulation on the European or national levels, or different, potentially tighter national interpretations on the European Union (EU) regulation in its operating countries. In particular, this risk is seen to relate to sustainability, compliance, intellectual property rights (IPR), data protection, digital transformation, consumer protection, accessibility and AI. The EU’s AI Act entered into force in all 27 EU member states on 1 August 2024. The enforcement of the majority of its provisions will commence on 2 August 2026, and could potentially have some impacts on certain products of Learning.
To mitigate these risks, Sanoma aims to anticipate any changes by closely monitoring the regulatory developments and adapting its business models accordingly. However, implementing changes to its business models in order to adapt to new regulations is likely to impose additional costs and may take time. Violations of any applicable laws or regulations could also result in penalties and fines.