- Focus on growing our digitally active subscription base and national daily reach
- News & feature was strengthened by the acquisition of Alma Media's regional news media business at the end of April 2020
- Key benefits of the acquisition:
- Growing the digital subscription base and aim to further accelerate digital growth in the acquired business
- Efficiency in shared operation create synergies
- Better financial returns on investments in digital capabilities
Independent and trusted media is essential for an open and democratic society
We reach 96% of all Finns every week by providing trusted Finnish journalism and inspiring entertainment.
We have leading positions in our key focus areas
News & feature
#1 in independent domestic journalism, further strengthened by the acquisition of regional news media
Entertainment
#1 in domestic entertainment with most attractive brands and stars
B2B marketing solutions
#1 marketing partner helping companies to grow in Finland
- Leading positions in selected areas:
- #1-2 in TV & video
- #2 in radio & audio
- #1 in live events
- Increasing share of B2C revenue driven by growing demand for subscription-based video-on-demand (SVOD), while the trend for free-to-air (FTA) TV is slightly declining
- Total number of subscriptions for our SVOD service Ruutu+ is above 350k
- YoY growth 10% (October 2023)
- Entertainment has an important role in our total advertising portfolio, and is expected to return to overall growth as corona impact on advertising and events expected to be temporary
- A unique cross-media portfolio offering effective marketing solutions for B2B customers
- Strong growth in digital advertising supported by improved data and targeting capabilities
- High-performing sales teams with superior knowledge of local market and customers
- Tradionally strong position among large customers
- Current market share above 30%
- Increasingly stronger position also among small and mid-sized advertisers through recent acquisitions of regional news media and radio businesses as well as digital offering
- Current market share about 15%
Successful digital transformation further driven by AI and significant growth of the gambling market
We drive digital subscription and advertising growth while optimising print and linear. We also embrace AI as a driver for customer value and productivity​. We also look to capture advertising growth responsibly when the gambling market opens in 2027.
Gambling market opening
The Finnish gambling market will open up to a license model in 2027, bringing a significant uplift to the advertising market. According to the current plan, advertising will be permitted in the majority of the categories where we are present. We assume the first years to be peak years as advertisers will invest to build their brands and positions before stabilisation towards 2030, similar to other markets. We are well-positioned to capture the growth opportunity in a responsible way.
Add screen shot of CMD slide 86 (well-positioned to capture growth in a responsible way)
Key figures 2024
581m€
Net sales
8.2%
Operational EBIT margin excl. PPA
57%
non-print
2,100
employees
96%
weekly reach
We have a unique set of success factors valuable in the digital transformation
