Our approach to AI

In 2024, Sanoma defined 6 ethical principles for the responsible use of artificial intelligence.

The use of AI is an increasingly integral part of the way we work in both our businesses, always with a strong emphasis on its responsible use and human oversight.

AI in Learning
AI is a core component in the future of education. Across Learning, we see great opportunities for AI to enhance the way we support teachers and to significantly improve personalised learning for students.  Combining curriculum K12 learning expertise with AI unlocks significant opportunities in personalised learning for students and greater efficiency for teachers. We are ideally placed to deliver educational AI products, such as AI Teacher and Student assistants.

Learn more about AI in education


AI in Media Finland

Across Media Finland, we are embracing AI as a driver for productivity and innovation. To enhance efficiency in our operations, we have scaled different content creation initiatives, leveraging AI for editorial work in a way fully controlled by our publishing experts. With AI, we can provide smarter, intuitive, interactive, and more personalised products as well as increase the depth and breadth of our unique content.