Our long-term sustainability targets guide our action. Our group-wide targets have been set based on our Sustainability strategy and were last updated in December 2021. During 2022, Sanoma´s climate-related targets have been further clarified and aligned with the Science Based Targets initiative. 

Inclusive learning
Target KPI and performance 31.12.2022

We co-create high-quality and motivating learning materials with teachers, fitting the local curriculum

We develop inclusive learning solutions that support diversity, accessibility and differentiation

We promote equal access to education

71% of teachers agree that our materials help them motivate students (2021: 71%)*

84%  of teachers agree that our materials help students reach curriculum objectives (2021: 85%)*

74% of teachers who agree that our materials support efficiency (2021: 76%)*

Results based on Sanoma’s annual European Teacher Survey. Learn more about the survey in our Annual report.

Sustainable media
Target KPI and performance 31.12.2022

We promote open democracy and freedom of speech through our independent media

We increase awareness, empathy and tolerance with our journalism

0  notifications of violation concerning aspects of news articles as defined in the Guidelines for Journalists by The Council of Mass Media (2021: 4)
We empower shared experiences with entertainment and support the local audiovisual community -
We enable companies to thrive through marketing in our curated media 2  cases of non-compliance against the Advertising and Marketing Communications Code of the International Chamber of Commerce (2021: 2)
Valued people
Target KPI and performance 31.12.2022
Our Employee Experience Index remains on a favourable level of ≥ 7.5 Employee Experience Index: 7.3 (2021: 7.3) (Scale 0–10, European Benchmark 7.1)*

We promote diversity and gender neutrality throughout our business and aim for a 50/50 gender balance in managerial positions by 2030

The Board of Directives objective is that both genders are represented of the Board with
the share of under-represented gender being at least 40%

Managers with Subordinates:
44% women / 56% men (2021: 45%/55%)
Directors and Senior Management: 
41% women / 59% men (2021:  39%/61%)
Board of Directors:
33% w / 67% m (2021: 33% / 67%)
Our people feel that we provide equal opportunities, and our equal opportunities rating remains on a favourable level of ≥ 7.6 Equal opportunities in my company rating 7.7 (Scale 0–10, European Benchmark 7.0) (2021: 7.3)*
We continuously seek to develop Sanoma as a great place to work and, by 2025, aim to reach an Employee Net Promoter Score (eNPS) of >10

Employee Net Promoter Score: 7.2 (Scale -100 to +100, European Benchmark 5.0) (2021: 11.5)*

*Measured in the Employee Engagement Survey 2022

Trustworthy data
Target KPI and performance 31.12.2022
We train our permanent data breach management task force to handle personal data breaches

Annual number of data breaches: Total 196 (2021: 281) data breaches, out of which 0 major (2021: 0)

All our nominated Privacy champions have completed a role-based training and operate across our businesses to provide privacy support

We provide training on Privacy- and Security by-Design to all our developers

Nominated Privacy Champions: 32 (2021: 36)
Vital environment
Target KPI and performance 31.12.2022

Our target for own operations is to reduce absolute Scope 1 and 2 GHG emissions 42% by 2030 from a 2021 base year

Our target is to reduce absolute Scope 3 GHG emissions from purchased goods and services, fuel and energy related activities, and upstream transportation and distribution by 38% by 2030 from a 2021 base year

By end of 2030, we will be carbon neutral

By end of 2023, we use only carbon neutral electricity


Own operations emission reduction against base year: 7%

Value chain emission reduction against base year: 8.2% (KPI includes Scope 3 categories 1 Purchased goods and services, 3 Fuel- and energy-related activities, 4 Upstream transportation and distribution and 9 Downstream transportation and distribution)

Emission intensity: 1.5 Scope 1+2 tCO2e/employees (2021: 1.7)

Emission intensity: 0.12 Scope 1+2+3 tCO2e/euros of net sales (2021: 0.13)

Energy intensity: 8.0 MWh/employees (2021: 9.1)

Share of carbon neutral electricity: 92% (2021: 97%)

Share of carbon neutral energy: 57% (2021: 59%)

By end of 2023, all wood fibre in paper qualities used by Sanoma originates from trusted certified sources Amount of certified wood fibre in direct paper purchases: 94% (2021: 95%)
Responsible business practices
Target KPI and performance 2021
All employees complete our mandatory Code of Conduct e-learning Code of Conduct e-learning completion rate: 98% (2021: 97%)
All new Sanoma suppliers sign our Supplier Code of Conduct Share of new key suppliers that have signed the Supplier Code of Conduct: 86% (2021: N/A) (KPI tracked via Sanoma´s centralised contract Lifecycle Management system by evaluating new suppliers with above 100,000 EUR spend for the reporting year)