Our long-term sustainability targets guide our action. Our group-wide targets have been set based on our Sustainability Strategy

Inclusive learning
Target KPIs and performance in 2025

Learning content:
We co-create high-quality and motivating learning materials with teachers, fitting the local curriculum

We develop inclusive learning solutions that support diversity, differentiation and equal access to education

We create learning methods that support the Sustainable Development Goals

Digital accessibility:
We continuously develop the accessibility of our content and digital solutions to meet WCAG Guidelines (Web Content Accessibility Guidelines) AA-standards

Learning content:
72% of teachers agree that our materials help engage their students *

84%  of teachers agree that our materials help students reach curriculum objectives *

80% of teachers agree that our materials support efficiency *

Digital accessibility: 
In 2025, an audit by an external party confirmed a 96% compliance of the SL Design System against the WCAG Guideline AA-level requirements, with full compliance achieved in Jan 2026. In addition, Learning launched new Accessibility guidelines

*Results based on Sanoma’s annual European Teacher Survey

Sustainable media
Target KPIs and performance in 2025

Content:
We promote open democracy and freedom of speech through our independent media

We increase awareness, empathy and tolerance with our journalism

Content:
6 notifications of violation concerning aspects of news articles as defined in the Journalist's Guidelines by The Council of Mass Media 

We empower shared experiences with entertainment and support the local audiovisual community -
We enable companies to thrive through marketing in our curated media

0 cases of non-compliance against the Advertising and Marketing Communications Code of the International Chamber of Commerce 

Digital accessibility:
We continue to develop accessibility of our digital solutions*

Digital accessibility:
In 2025, audit by an external party reviewing accessibility of digital solutions*

*Digital tools referring to Media Finland audiovisual services and online stores, as described (in Finnish) at Sanoma’s website.

Valued people
Target KPIs and performance in 2025
We are committed to maintaining a highly engaged workforce, aiming for an Employee Engagement Score between 70% and 75% in 2025 Employee Engagement Score: 62% (Scale 0–100%)*

We promote diversity and gender neutrality throughout our business and aim for a 50/50 gender balance in managerial positions by 2030

The Board of Directives' objective is to be gender balanced, with the share of under-represented gender being at least 40%

Managers with Subordinates:
52% women / 48% men 
Directors and Senior Management: 
46% women / 54% men
Board of Directors:
33% w / 67% m
Our people feel that we provide equal opportunities, and our Equal Opportunities Score is above 77% Equal Opportunities Score: 75% (Scale 0–100%)*
We continuously seek to develop Sanoma as a great place to work, and aim to reach an Employee Net Promoter Score (eNPS) of >10

Annually, the voluntary turnover target for all employees is set to reflect our commitment to workforce stability and retention, with the target for 2025 set between 5% and 10%

Employee Net Promoter Score: 5 (Scale -100 to +100)*

Voluntary turnover rate: 5%

*Measured in the Employee Engagement Survey 2025. 

Trustworthy data
Target KPIs and performance in 2025
We train our permanent data breach management task force to handle personal data breaches

Annual number of data breaches:  236 data breaches

Number of consumer requests for data access, deletion and portability in Media Finland: 183

All our nominated Privacy Champions have completed a role-based training and operate across our businesses to provide privacy support

We provide training on Privacy-, Security- and AI Ethics-by-Design process* to all our developers

We evaluate AI impacts to people using our products through our Privacy-, Security- and AI Ethics-by-Design processes*

Number of nominated Privacy Champions across our businesses: 38



*Sanoma’s Privacy-, Security- and AI Ethics-by-Design process includes privacy, security and AI risk assessments
Vital environment
Target KPIs and performance in 2025

Science-based climate targets:
We reduce absolute Scope 1 and 2 GHG emissions 42% by 2030 from a 2021 base year

We reduce absolute Scope 3 GHG emissions from categories 1, 3 and 4 by 38% by 2030 from a 2021 base year*

By end of 2030, we will be carbon neutral

Energy targets:
We use only fossil-free electricity

By end of 2030, all energy used is fossil-free or renewable**

Biodiversity targets:
All wood fibre in the paper qualities used by Sanoma originate from trusted certified sources

 

Science-based climate targets:
Own operations (Scope 1 and 2) emission reduction from 2021: 59%

Value chain (Scope 3) emission reduction from 2021: 46% *

Emission intensity (market-based): 70 Scope 1, 2 and 3 tCO2 e/EUR net sales

Energy targets:
Share of fossil-free electricity: 98%

Share of fossil-free energy: 89%**

Biodiversity targets:
Amount of certified wood fibre in direct paper purchases: 100%

*KPI includes Scope 3 categories 1, 3 and 4, which represented 76% of Scope 3 emissions in 2025
**Target and KPI cover energy use in owned and leased properties, including printing houses, offices and warehouses across operating countries

Responsible business practices
Target KPIs and performance in 2025
All employees complete our mandatory Code of Conduct e-learning Code of Conduct refreshner e-learning completion rate: 99%
All new key Sanoma suppliers sign our Supplier Code of Conduct* Share of new key suppliers that have signed the Supplier
Code of Conduct or equivalent: 100%

*Supplier Code of Conduct KPI tracked via centralised contract Lifecycle Management system by evaluating new suppliers with above EUR 100,000 spend