Through active dialogue, we strive to better understand our business environment and develop sustainability actions. Our primary stakeholder groups are:
- Learning customers and end-users (schools, teachers and students)
- Media Finland end-users, consumers and customers
- Own employees and freelancers
- Supply chain partners and their employees
- Analysts and shareholders
- Governmental organisations: policymakers and legislators
- Non-governmental organisations and industry associations
- Other such as local communities, universities and research organisations
At Sanoma, stakeholder engagement is a continuous process both on the strategic and local levels. Businesses are responsible for the engagement with their customers and functions with their respective stakeholders.
Material sustainability topics
Sanoma’s material sustainability-related impacts, risks and opportunities originate from our learning and media businesses, our strategy and business model. Given the nature of our business, material issues do not change annually, and therefore our Sustainability Strategy is set for the long-term.
Sanoma assesses its material sustainability impacts, risks and opportunities as part of its the double materiality assessment. Our double materiality assessment for 2025 can be found in the Sustainability Statement.
We take action through networks and initiatives
- Global Compact, worlds largest UN corporate responsibility initiative and its Finnish network support businessess in their sustainability work
- Responsible Media Forum (RMF), a partnership between leading media companies to identify and take action on the social and environmental challenges facing the sector
- FIBS, Finland's leading corporate responsibility network, also a membership in FIBS' Diversity Charter Finland 
- CLC (Climate Leadership Coalition), a partnership of Finnish businesses and research organizations to respond to climate change
We cooperate with trade associations
- Federation of European Publishers (FEP)
- European Educational Publishers Group (EEPG)
- International Publishers Association (IPA)
- Finnmedia
- News Media Finland
- Finnish Periodical Publishers’ Association
- Graphical Industry in Finland (in Finnish)
- Radio media in Finland (in Finnish)
- Finnish Chamber of Commerce
- Supporters’ association for the Council of Mass Media
- Media pool in Finland
- Association for radio and TV industry in Finland
- European Publishers Council (EPC)
- Association for Commercial TV (ACT)