Sanoma Corporation, Press Release, 10 March 2015 at 8:50 CET+1

Sanoma announces the appointment of Sandra van Vreedendaal as Chief Communication Officer (CCO) as of 9 March 2015. Van Vreedendaal will take on responsibility for corporate communications, reporting to Sanoma Group President & CEO Harri-Pekka Kaukonen.

Van Vreedendaal, a Dutch national, joins Sanoma from The Walt Disney Company EMEA, where she held a number of positions during the course of her tenure, most recently serving as Vice President, Regional Communications. Prior to joining Disney in 2006, van Vreedendaal held a variety of pan-European PR and corporate communications roles with leading technology companies including Cisco Systems.

Sanoma is centralising its communications function in order to more effectively leverage expertise across the company and tell an overarching Sanoma story, whilst continuing to support local business needs. Van Vreedendaal will take on responsibility for leading this evolution.

"I’m delighted that Sandra is joining Sanoma at this exciting time", comments Harri-Pekka Kaukonen. "As a result of our transformation efforts, Sanoma is emerging as a focused and innovative media and learning company with a leading presence in its key markets. Looking forward to the future of our business as a multi-channel organisation, with strong credibility in digital and mobile, now is the right time to communicate a cohesive message about our strategy and the progress we’re making. In Sandra we have found the capable and experienced leader to drive this communications effort."

"Sanoma is an inspiring company with an excellent international business portfolio and strong media and learning brands. My aim is to harness existing strengths and build on these with a strong corporate story, showing the world who we are, what we stand for, and what we are achieving," Sandra van Vreedendaal adds.

Additional information
Sanoma's Group Communications, Robin Janszen, tel. + 31 88 556 7467 or

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Sanoma is a front running consumer media and learning company in Europe. In Finland and The Netherlands we are the market leading media company with a broad presence across multiple platforms. Our main markets in learning are Belgium, Finland, the Netherlands, Poland and Sweden. In 2014, Sanoma’s net sales totalled EUR 1.9 billion. Sanoma is listed on the Nasdaq Helsinki stock exchange.