Sanoma Media Finland, Press release, 31 March 2015Sanoma and Slush, a Helsinki-based yearly startup event, have agreed on co-operation. The aim is to guarantee better visibility for startup entrepreneurship and encourage new business growth. The co-operation includes, among others, regular pitching sessions in the Sanoma house in Helsinki open for the public audience. It also means deepening the company co-operation based on new ideas and growth. For Sanoma’s media Slush offers, for example, an opportunity to send direct video stream from its events.Slush’s goal for the co-operation is to open up the real value of startups and growth entrepreneurship for the whole society. Slush, which now equals to a two-day event surrounded by hype, has all the possibilities to grow into an important economic power and inspiration to business.“Versatile co-operation and close partnership with Finland’s leading media company is an important next step for us,“ says Riku Mäkelä, the newly appointed CEO of Slush.Sanoma embarks on co-operation also to identify new growth possibilities, capabilities and doers related to media.“Sanoma has fast created a culture of agile development and new modes of operation, and this co-operation is one element of that culture. We want to strengthen our position as the leading innovator in media, and we want to speed up the development of products and concepts. New kinds of partnerships offer remarkable growth opportunities for all parties,” says Pia Kalsta, CEO of Sanoma Media Finland.Further information:Sanoma Media FinlandCommunications Director, Hanna Johde, tel. +358 40 673 8977, hanna.johde@sanoma.comSlush / Startup SaunaCEO Riku Mäkelä, tel. +358 400 848 789, riku.makela@slush.orgSanoma Media Finland is the most multichannel media company in Finland, well-known for its leading brands. We provide information, experiences and entertainment through magazines, newspapers, TV, radio, the Internet and mobile channels, reaching nearly all Finns every day. Sanoma Media Finland is part of Sanoma, a European forerunner in consumer media and learning.