Sanoma’s leading Finnish classified media brand Oikotie announced today the acquisition of Jokakoti Oy and its Jokakoti.fi real estate classifieds service from Aktia Pankki Oyj, Realia Group Oy, Kiinteistömaailma Oy, OP-Osuuskunta osk, Suomen Kiinteistönvälittäjäliitto (SKVL) and MTV Sisällöt Oy. This transaction brings together two successful housing market places under the Oikotie brand.
”This is a great opportunity for Oikotie to work more closely with the biggest real estate agents in Finland”, says Marja Leena Tuomola, COO of Sanoma Digital Finland. “We are now better positioned to serve both consumers as well as real estate agents. We continue to offer real estate agents an extensive reach to consumers, and for consumers looking for a new home we offer an even broader range of apartments to buy or rent, all in one service.”
“This is good news for the whole industry”, adds Jaana Anttila-Kangas, Chairman of the Board of Jokakoti Oy and CEO of The Finnish Association of Real Estate Agents. “Merging Jokakoti and Oikotie gives a boost to the real estate business and adds to the development of the housing market.”
Commucations Director Hanna Johde, tel. +358 40 673 8977
Chairman of the Board Jaana Anttila-Kangas, Jokakoti Oy, tel. +358 50 465 3773
Oikotie.fi is an online market place for apartments and jobs with reach of over 2 million unique visitors monthly. Oikotie.fi is part of Sanoma Digital Finland, which brings together Finland's most popular online services.
Sanoma Media Finland is the most versatile multichannel media company in Finland, known for its leading brands. We provide information, experiences and entertainment through magazines, newspapers, TV, radio, the Internet and mobile channels, reaching nearly all Finns every day. Sanoma Media Finland is part of Sanoma, a European forerunner in consumer media and learning.