Auto Bild Suomi will be published by Fokus Media Finland as of the beginning of 2015. In its magazine publishing operations, Sanoma Media Finland will focus on serving Finnish women, families and people aged over 55 through multichannel media content and services.Sanoma is selling the business operations of Auto Bild Suomi to Fokus Media Finland. Fokus Media Finland was established when Sanoma sold the Glorian Antiikki, V8-Magazine, GTi-Magazine and Pelit magazines to the new company earlier this autumn.Sanoma Lifestyle, the unit responsible for Sanoma Media Finland’s magazines, will focus on serving Finnish women, families and people aged over 55 through content, services and commercial solutions that provide their target groups with entertainment, information, education, experiences and a sense of community. Key content areas include women’s interests, food, home and lifestyle, parenting, well-being, health and beauty.“During the year, we have adjusted our offering to our new strategy. We have found a perfect new home for the content and the highly competent personnel of Auto Bild Suomi,” says Kaisa Ala-Laurila, President of Sanoma Lifestyle.The Sanoma Lifestyle portfolio consists of around twenty brands, most of which are the leading media in their field, even in digital channels. Sanoma Media Finland is the most multichannel media company in Finland, well-known for its leading brands. We provide information, experiences and entertainment through magazines, newspapers, TV, radio, the Internet and mobile channels, reaching nearly all Finns every day. Sanoma Media Finland is part of Sanoma, a European forerunner in consumer media and learning.
Sanoma sells Auto Bild Suomi to Fokus Media Finland
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