Hoofddorp, 7 January 2014 – Sanoma has appointed Joost Bon as Publisher News starting 1 February, giving him responsibility for the largest news platform in the Netherlands – NU.nl – and its extensions, including NUsport, NUtech and the sites Belegger.nl and Beursduivel.be. Joost will be replacing Sander Stallinga, who was appointed Director Digital Content at Sanoma as of 1 January.
With these appointments, Sanoma is reinforcing its ambition to further develop its digital media activities and increase digital revenue. In his new position, Joost Bon will primarily focus on the national growth strategy and innovations for NU.nl. He will report to Sander Stallinga.
Bringing together the consumer and advertiser
Joost Bon (40) has extensive experience in digital media and innovations aimed at bringing together consumers and advertisers. First as Product Manager for Microsoft in the Netherlands and U.S. and the last three years as Manager Directories at Sanoma. “The enormous reach of NU.nl and close bond between NU.nl and the user is unique and an excellent starting point for further growth. It is a great honour to be able to contribute to cultivating the future of the supply of independent Dutch news,” says Joost Bon.
International growth strategy
As Director Digital Content, Sander Stallinga (37) will be responsible for the News, Games, Online Video and Social Publishing units at Sanoma, focusing on the (inter)national growth strategy for Digital Content. Stallinga, who had final responsibility for NU.nl from 2010 to 2013, explains: “NU.nl is currently the number 1 media brand in the Netherlands and, with e.g. the open innovationplatform NUlab, we are focusing all efforts on innovative growth. I am very pleased with Joost’s appointment. His experience and vision will enable us to continue to grow and accelerate the innovation rate of NU.nl.”
Together with its extensions – including NUzakelijk.nl (the most popular business news site), NUsport.nl (largest sports site in the Netherlands) and NUtech.nl (extension since May 2013 with 5 million page views per month) – NU.nl , part of Sanoma Digital, is the largest Dutch news platform accessed through the web, mobile and tablet channels. More than 70% of the page views on NU.nl are from mobile devices. The mobile apps have now been downloaded over 5 million times.
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