The new joint editorial staff of Ilta-Sanomat and Veikkaaja will produce sport content for all Ilta-Sanomat channels which include the weekly magazine, daily paper, online, and new digital services. Veikkaaja, the leading special magazine in sport, will become Urheilusanomat on 19 April.Press release, 4 April 2013The field of sports journalism will get a new, excellent player as the sports output of Veikkaaja and Ilta-Sanomat is combined under the Urheilusanomat brand.
”Urheilusanomat will be the leading sports media brand in Finland. Through different methods, we now already reach two million readers per week, and by joining forces we can serve them even better. Urheilusanomat is no-compromise journalism and passion for sports at all times," says Tapio Sadeoja, publisher and editor-in-chief of Ilta-Sanomat.
The supervisor of the Urheilusanomat editorial staff is Veikkaaja supervisor Vesa Rantanen and his deputies are Vesa Kovanen and Joose Palonen.
Urheilusanomat has four key elements: the daily paper (published six times per week), the free-of-charge online service, the weekly magazine which digs deeply into sport and provides background, and the betting expertise service launched on 18 April.
The effective news machine of the in-depth expertise of Ilta-Sanomat and Veikkaaja are combined even better in existing and new distribution channels.
The betting expertise of Urheilusanomat can be used to even better cater to user needs online. The new betting service is the kickoff for the digital special services of Urheilusanomat.
"We will be a forerunner in new forms of expression because we want to provide users with different ways of monitoring their areas of interest. This is not about becoming superficial. On the contrary, it means more in-depth, diverse sports coverage,” says Vesa Rantanen, supervisor of the Urheilusanomat editorial staff.
Tapio Sadeoja, publisher and senior editor-in-chief Ilta-Sanomat, tel. +358 40 507 7285
Vesa Rantanen, supervisor of the Urheilusanomat editorial staff, tel. +358 40 720 7309
Ilta-Sanomat is the most well-known online brand in Finland, and the market leader in mobile services. Each week, more than 2.5 million web users read Ilta-Sanomat online.
Ilta-Sanomat is part of the Sanoma Group, a front runner in consumer media and learning in Europe.