Sanoma Corporation, Press Release, 2 October 2013 at 17:05 CET+1

Ulla Kruhse-Lehtonen, Vice President, Customer Insight & Analytics from Sanoma has been awarded vuoden 2013 tietojohtaja (Information Leader 2013) reward for her resolve to influence the development and appreciation of the skills and knowledge of information professionals in the fast changing environment. The reward was granted by the Society for Finnish Information Specialists on 2 October 2013 in Helsinki.

Kruhse-Lehtonen leads Sanoma’s Big Data project and together with her team develops new digital business opportunities for consumers and advertisers. She emphasizes the increasing value of data and information as a success factor for business.

“Sanoma wants to make effective use of the data available in order to develop the best possible customer and consumer insight, as well as to support the planning and decision making processes. Exploiting information, data and analytics creates totally new growth opportunities and competitive advantage for the business. I am glad to receive this reward.”

Ph.D. Economics (Econometrics) Ulla Kruhse-Lehtonen has been working at Sanoma since 2012. Prior to that, she has worked for long in the field of consumer analytics at Nokia, among others.

Additional information
Sanoma's Communications, Hanna Johde, tel +358 40 673 8977,

Get the world. Sanoma helps people access and understand the world. Sanoma is a front runner in consumer media and learning in Europe. We employ around 10,000 professionals in more than 10 countries. In 2012, the Group’s net sales totalled EUR 2.4 billion. Sanoma’s share is listed on the NASDAQ OMX Helsinki.