Amsterdam, 20 November 2013 – Together with the founders of fashion retailer Vault79, SanomaVentures is investing in FashionQlub, the company behind fashion deal site, among others. Combining the activities of with FashionQlub will create one of the biggest online flash sale retailers in fashion and lifestyle in the Netherlands, with international ambitions.

FashionQlub, best known for its webshop, was founded in 2010 by Lennart Koopmans and Alexander van Nimwegen, who received a LEF entrepreneurship award in the same year. At consumers can buy fashion items at an amazing discount every day. In 2013, FashionQlub opened a 1,250-m2 store in Leiderdorp which also functions as its head office.


FashionQlub doubled its turnover in 2013 and made substantial growth investments. This included acquiring the shopping communities and and setting up white label activities for newspapers and magazines, such as De Telegraaf, VIVA and Veronica Magazine. The company also took the first steps towards expanding into children’s items ( and launched webshops in Belgium ( and Germany (

Strong collaboration

Lennart Koopmans, co-founder of FashionQlub: ‘We already had good business relationships with various Sanoma titles, including VIVA, Veronica Magazine, and With this investment by SanomaVentures and the founders of Vault79, we can expand the team and increase our marketing power to speed up our growth.’

Michiel Muller, co-founder of Vault79 and co-investor in FashionQlub: ‘The joint investment with SanomaVentures in FashionQlub means that we can develop a strong market position for both and in the Netherlands and grow further internationally.’

About FashionQlub

FashionQlub is a company that arranges fashion deals for various websites and media, such as private labels, and as well as for De Telegraaf, Veronica Magazine, VIVA and Fashionchick. FashionQlub exclusively offers premium brands such as Diesel, Kuyichi and Denham, for both women and men. These top brands are offered at very attractive prices with up to 90% discount! Furthermore, FashionQlub has a 1,250-m2 fashion store in Leiderdorp where customers can shop every day and where sample sales are organized regularly.  | | | |

About SanomaVentures

SanomaVentures is the venturing arm of  European media & education group Sanoma Corporation (SAA1V.HE). Its aim is to support start-ups by offering capital, media exposure, expertise, network and strategic and financial support. SanomaVentures focuses on early-stage strategic investments in innovative companies within the following six segments: consumer web, mobile & tablet apps, video & TV, online advertising, e-commerce and e-learning. SanomaVentures has offices in Amsterdam and Helsinki and has invested in Scoupy, Peerby, Truly Yours,,,,,,, and MijnAutoCoach. |