Other releases 13/2/2013 14:11The support association for the New Children’s Hospital 2017 aims at collecting EUR 30 million in donations in order to build a new expert unit in children’s hospital care in Finland. Sanoma takes part in the initiative as a marketing co-operation partner.The co-operation model is exceptional in Finland: a foundation takes the responsibility of a building project that traditionally would belong to the hospital district. Without private funding the building of a new children’s hospital would be put off far into the future.The support association is initiated by a strong group from the corporate world. The founding benefactor of the support association is beverage industry company Hartwall. Other companies involved include Sanoma, marketing agency BOB Helsinki and communications agency Myy with its subcontractors.Every euro counts: in addition to corporations, private donors are welcome to take part in the initiative.“We offer the initiative visibility in our media which reach a great part of Finns every day,” says Anu Nissinen, CEO of Sanoma Media Finland. New Children's Hospital 2017(in Finnish)On FacebookSanoma inspires, informs and connects. Sanoma is a leading European group with a focus on consumer media and learning. We bring information, experiences, education and entertainment to millions of people every day. We employ over 10,000 professionals in some 20 countries. In 2012, the Group’s net sales totalled EUR 2.4 billion. Sanoma’s shares are listed on the NASDAQ OMX Helsinki.