Quality content of Helsingin Sanomat to reach a totally new reader base Press release 13 November 2013Helsingin Sanomat has signed a co-operation agreement with the Helsinki Times on the publishing of selected Helsingin Sanomat articles, translated from Finnish into English, on the Helsinki Times website and in the weekly Helsinki Times newspaper. Through the agreement, the Helsinki Times website will become part of HS.fi as of 2 December 2013."This is a great opportunity for us to reach a totally new international reader base. The disclosure of the English version of HS.fi a couple of years ago disappointed our readers who enjoyed the high-quality articles in English. Co-operation with Helsinki Times addresses their needs," says Petteri Putkiranta, president of Helsingin Sanomat."Helsingin Sanomat reaches a total of 1.9 million readers through different channels. With the news in English, the reach of our content will expand to cover a larger market area and a growing target group," says Putkiranta.Established in 2007, the Helsinki Times is a newspaper in English, available for subscription or purchase at newsstands. The print run is around 15,000 copies, and the website of the Helsinki Times has 8,400 unique visitors per week.Alexis Kouros, the founder and editor-in-chief of the Helsinki Times, is content with the agreement."The quality journalism of Helsingin Sanomat allows us to even better serve our international reader base who is interested in what is going on in Finland," says Alexis Kouros.In addition to Helsingin Sanomat articles, Helsinki Times will also produce content of its own.As of 2 December 2013, the HelsinkiTimes.fi site can be accessed from the Helsingin Sanomat website at hs.fi/en and via the HS English link.Additional information:Petteri Putkiranta, President, Helsingin Sanomat, tel. +358 40 550 1551Alexis Kouros, Editor-in-chief, Helsinki Times, tel. +358 50 3719400Helsingin Sanomat reaches 1.9 million Finns through different channels every week. In addition to the daily paper, Helsingin Sanomat includes HS.fi, the Nyt supplement, the Kuukausiliite monthly supplement and Nelonen News. Helsingin Sanomat provides unique journalism in print, on the computer, smartphones and tablets. Helsingin Sanomat is part of Sanoma. Sanoma is a European forerunner in consumer media and learning. Since 2007, the online and printed editions of Helsinki Times have served international readers residing in Finland. The online edition is updated several times per day and more extensive articles are published once a week as a tabloid. The printed edition of Helsinki Times is available for subscribing and is also distributed on Finnair flights, Allegro trains and at more than 50 hotels. Helsinki Times is also available for purchase at 140 kiosks all across Finland. In addition, there is an iPad edition of the paper.