Sanoma, the media and learning Group, aims to be at the forefront of market developments. The company wants to secure a good performance in a challenging and rapidly digitalising operating environment. To enable this ambition, the Group is speeding up its digital development. This is supported with the appointments of Ulla Kruhse-Lehtonen as Vice President Customer Insight & Analytics and Kare Laukkanen as Program Director.

Ulla Kruhse-Lehtonen joins Sanoma from Nokia, where she is Director of Consumer Analytics. Kruhse-Lehtonen has a PhD in Economics from the Helsinki School of Economics. In her new role, she will work closely with the Sanoma companies to develop a step-change improvement in the approach and quality of data-driven, customer-centric activity. She is tasked to connect data and consumer intelligence more closely with product and services, bringing greater consumer focus, analysis and rigour into Sanoma’s planning and decision-making processes. Kruhse-Lehtonen will take on her new responsibilities as of 10 September.

Kare Laukkanen is appointed in the role of Program Director joining from the position as Director Group Strategic Development, as of 1 August. With a background in Corporate Communication, Investor Relations and Strategic Planning, Laukkanen will focus on project management and the co-ordination of key digital initiatives across Sanoma.

Both Kruhse-Lehtonen and Laukkanen will be based at Sanomatalo in Helsinki and will report to Chief Digital Officer John Martin.

Robin Janszen, Vice president, Group Communications,

Sanoma inspires, informs and connects. Sanoma is a leading European group with a focus on consumer media and learning. We bring information, experiences, education and entertainment to millions of people every day. We employ nearly 11,000 professionals in some 20 countries. In 2011, the Group’s restated net sales totalled EUR 2.4 billion. Sanoma shares are listed on the NASDAQ OMX Helsinki.