Press release 18 April 2012Sanoma News expands its ecommerce services: Huuto Outlet provides great products from the ranges of several sellers of brand-name goods. All products are subject to a minimum discount of 30% off original prices and are delivered free of charge to all of Finland. Initially, products will be available from the following retail sellers: Expert, Verkkokauppa.com, Retkitukku, Rasavil, GSM Store, Golfoutlet, Bokn√§s, and Rajala Pro Shop."We want to help consumers find good deals and the sellers of brand-name goods to reach out to shopping-oriented consumers more easily than before via a totally new channel. Through Sanoma's effective visitor allocation, online merchants quickly find potential customers for their products," says Mikko Ketola, Director in charge of the eCom business of Sanoma Digital Finland."The new business approach helps us serve our corporate customers better than before while making our business more diverse. We are confident that through the frequent visitor flows of Sanoma online services, among the most popular in Finland, Huuto Outlet will rapidly gain popularity among both online merchants and consumers," says Marja-Leena Tuomola, Chief Digital Officer in Sanoma's media operations in Finland.Huuto Outlet products will also appear on Huuto.net, the leading online auction in Finland, in both the showcase and as conventional ads among Huuto auction ads. Existing Huuto.net credentials can be easily used to register for Huuto Outlet.Users can either make inexpensive "Buy now" purchases or participate in auctions where the initial price is 0 euros and where there is no price goal. In your shopping basket, you can add products from the product ranges of several merchants, and you can conveniently pay for your purchases through one payment transaction.More information:Mikko Ketola, Director, eCom Business, Sanoma Digital Finland, tel. +358 50-383 8550Marja-Leena Tuomola, Chief Digital Officer, Sanoma News and Sanoma Media Finland, tel. +358 40-513 6630Sanoma News is the leading newspaper publisher in Finland, and its products in both print and digital format have a strong presence in the lives of their readers. In addition to Helsingin Sanomat, the largest daily in the Nordic region, the Division publishes Ilta-Sanomat, Finland's largest quality tabloid and Taloussanomat, the number one digital financial media, as well as regional newspapers. Sanoma News is also among the most significant digital actors in Finland. Sanoma News is part of the Sanoma Group, a strong European media group operating in diverse fields of media in 20 countries.