Sanoma has appointed three new team members in the team of Chief Digital Officer John Martin. On January 1, 2012, Anders Stenbäck has started as Vice President Digital Partnerships, based in Helsinki. In Amsterdam, Lassi Kurkijärvi has started as Director Innovation and Development and Susanne Mostertman has become Director Digital Strategy. With these appointments the digital office is equipped to lead Sanoma’s transformation towards a front running multi-media and learning group, with diversified revenue streams and new digital business models.

Anders Stenbäck

Anders Stenbäck has been appointed as Vice President Digital Partnerships. In this new role his main objectives will be to help Sanoma's clients in their digital transformation, support Sanoma’s digital growth strategy and strengthen the relationships with technology and service providers both globally and in Sanoma's core markets.

Previously, Stenbäck has been Head of Online Advertising Business Development at Sanoma News in Finland. During his eight years at Sanoma he has held various positions in print, classifieds, online and mobile business development. He was also responsible for the development of one of Finland’s leading news sites for five years.

Lassi Kurkijärvi

Lassi Kurkijärvi has been appointed as Director Innovation and Development in the digital team. He will help foster innovation at Sanoma and will give particular attention to Sanoma's mobile media development.

Previously, Kurkijärvi was Manager Mobile Development at Sanoma Media in The Netherlands. Before that he held various positions at Sanoma's newspaper Helsingin Sanomat, e.g. as Head Online Development and Manager Business Development.

Susanne Mostertman

Susanne Mostertman has been appointed as Director Digital Strategy and will set directions for digital growth and develop a transformation strategy towards a sustainable future media business.

Previously, Mostertman was Strategy and Business Development Director for Sanoma Media. In this role she was responsible for a.o. the development of a cross media strategy. Before joining Sanoma she worked in strategy consulting at Accenture for various media and entertainment companies in Europe.

Sanoma's Digital Ambition

"With these appointments I am convinced we are ready to build and develop the new Sanoma: a growing international media and learning company that leads the industry's digital transformation. Together with our colleagues in Sanoma's local companies we can turn the excellent starting positions that we have built over the years into a distinctive competitive advantage," comments John Martin, Chief Digital Officer at the Sanoma Group.

Robin Janszen
Vice President, Communications

Additional information: Robin Janszen, tel. +31 20 851 2126
Sanoma Group Communications, tel. +358 105 19 5062 or

Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for nearly 20,000 people in over 20 countries throughout Europe. In 2010, the Group's net sales totalled EUR 2.8 billion.