Published on Tuesday, 20 March, Gloria Design celebrates Helsinki’s status as World Design Capital 2012. The unique experience offered by the magazine is based on a combination of inspired content, the use of a variety of different types of paper, and cutting-edge printing. Sanoma Magazines, the publisher of the title, is one of the main partners of World Design Capital Helsinki 2012.Gloria Design explores new perspectives on fashion, design, living, interior design, food, and antiques through the goals and themes highlighted by WDC Helsinki 2012. The magazine focusses in particular on future choices and asks how we want to live, what we want ourselves and the world around us to look like, and what will be important for us in the future. It features articles on everything from how Helsinki’s architecture helps fulfil people’s lives and new design products looking for someone to produce them to the homes of people who have moved to the city from abroad, and Seoul, which was World Design Capital in 2010.“Gloria Design is a magazine for everyone in Finland interested in the world around them, not just for design professionals or those with an active interest in all things design,” explains the magazine’s Editor-in-Chief, Minna Juti. “It will combine the lifestyle elegance of our other Gloria titles with an easily approachable, discussion-driven style. Design is often taken much too seriously and we want to bring a more lively feel into the mix and show that design can be fun as well, something that can even get your toes tapping!”Gloria Design has been produced as a joint effort by all the editorial teams behind the various magazines in the Gloria family. In addition to Minna Juti, Kari-Otso Nevaluoma and Nette Grön, Editor-in-Chief and Editorial Manager of Glorian Koti respectively, have both played a key role in editing the title, while its visuals have been created by Gloria’s AD, Timo Tervoja and Tiede-lehti’s AD, Riku Koskelo.Stora Enso has supplied the various different types of paper used in the magazine, and it is printed by PunaMusta. Overall design of the advertorial content provided by WDC partners has been the responsibility of Kokoro & Moi, voted Graphic Designer of the Year by Grafia, Association of Professional Graphic Designers in Finland and the Finnish Association of Designers Ornamo.“We want Gloria Design to be a piece of design in its own right,” continues Minna Juti, “and one that highlights the many exciting opportunities offered by magazines. By using different types of paper and various technical innovations throughout the magazine, we want to give readers a tactile experience that adds a new dimension to its content.”Advertisers have been excited by what the magazine offers.“Gloria Design has been a real media sales success,” says Tuula Heikkinen, Director of Sanoma Magazines’ Media Sales. “We even had to increase the original number of pages planned to provide space for all the advertisers that wanted to come on board. Their commitment to our idea has also been highlighted by the fact that many of them have designed their material especially for the magazine.”Gloria Design is published on Tuesday, 20 March and will be on newsstands for two months priced at 10 euros. Long-term subscribers to Gloria magazines will receive a complimentary copy. The magazine’s print run will be 70,000.Further information:Minna Juti, Editor-in-Chief, Gloria & Gloria Design, tel. +358 (0)9 120 5287Sanoma Magazines is Finland’s leading magazine publisher, with a portfolio of more than 40 titles read by over 3 million Finns. We are the market leader in women’s and family magazines, children’s and juvenile publications, and consumer IT titles. In addition to magazines and books, a growing amount of content and services is also available online today. Our Custom Publishing Unit produces multichannel communications services for many of Finland’s leading companies. Sanoma Magazines is one of the main partners of World Design Capital Helsinki 2012 and involved in many aspects of the project. WDC Helsinki 2012 will be extensively featured in our titles, both through advertising and editorial content. Sanoma Custom Publishing produced the official WDC Helsinki magazine, Design 2012, published in January. Sanoma Magazines Finland is part of the Sanoma Group, a major European media company active in over 20 countries.