Stock Exchange Release 29/07/2011  12:45

Sanoma announced the acquisition of SBS free-to-air TV assets in the Netherlands and Belgium from ProSiebenSat.1 on 20 April 2011. After receiving the necessary approval from the Netherlands Competition Authority (NMa) on 22 July, Sanoma has today closed the acquisition of the Dutch operations and therefore completed the transaction. The acquisition of the Belgian operations was closed on 8 June 2011.

Sanoma will report the SBS operations in the Sanoma Media division. In the Netherlands, Sanoma will consolidate 100% of operations as of 1 August 2011. For Belgium, Sanoma reports its 33% share of the profits in the operating profit of Sanoma Media Belgium as of 1 June 2011.

Sanoma Corporation

Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Investor Relations, Kare Laukkanen tel. +358 105 19 5064 and Anna Tuominen tel. +358 105 19 5066 or

Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for nearly 20,000 people in over 20 countries throughout Europe. In 2010, the Group's net sales totalled EUR 2.8 billion.