Stock Exchange Release  15/2/2011 15:00

M.Sc.(Econ.) Hellevi Kekäläinen, 57, has been appointed Director of the Sanoma Trade division and President and CEO of Rautakirja Ltd as of 15 February 2011. Her predecessor Timo Mänty will act as an adviser to Rautakirja until 31 March 2011, when he will move outside the Sanoma Group.

Hellevi Kekäläinen has served Rautakirja as Senior Vice President, Finance and Administration since 2004. Prior to that, she served Finnkino as Financial Manager and Director of Finance and Administration. Kekäläinen has worked for the Rautakirja Group since 1996.

Sanoma Corporation

Kim Ignatius
Chief Financial Officer

Additional information:

Harri-Pekka Kaukonen, President and CEO, Sanoma, tel. +358 10 519 5021,
Hellevi Kekäläinen, President and CEO, Rautakirja, tel. +358 400 457 460,

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