Sanoma announced the acquisition of SBS TV assets in Belgium and the Netherlands from ProSiebenSat.1 on 20 April 2011. The acquisition of the Belgian operations was closed on 8 June 2011. The Belgian Competition Authority has now granted approval for the partnership structure in Belgium, whereby the three shareholders obtain joint control over the SBS Belgium activities. Sanoma owns one third of the shares of De Vijver Media, together with media group Corelio and a consortium led by Wouter Vandenhaute and Erik Watté.

Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for nearly 20,000 people in over 20 countries throughout Europe. In 2010, the Group's net sales totalled EUR 2.8 billion.