Corporate communications and marketing professionals have again voted Sanoma Magazines Finland's Custom Publishing Unit as the best in the business in Finland. This was the third time in a row that the unit has been ranked number one in the survey regularly carried out by Taloustutkimus.
Building on its top ranking in 2006 and 2008, Sanoma Magazines Finland's Custom Publishing Unit further improved its position this time around and achieved a score of 7.97 on a scale of 4-10, compared to an industry average of 7.46. Close to a third (31%) of respondents ranked Custom Publishing as excellent. Existing and past customers, together with communications directors and managers, all gave the unit a better ranking than other providers.
Custom Publishing also scored very well in terms of visibility in the marketplace; 84% of respondents said they knew the unit.
"It's important for us as Finland's oldest custom publishing provider that we're also one of the best," says Marko Haikonen, who heads Custom Publishing at Sanoma Magazines Finland. "It means that we're continuing to be a pioneer in a world where the role of the internet is growing and the expectations being placed on us to come up with ever-more innovative solutions for delivering content across a variety of channels are constantly growing."
Sanoma Magazines Finland's Custom Publishing Unit is a pioneer in the field of corporate publications and produces over 30 corporate, stakeholder, and personnel magazines in print and online format in 16 languages for readers in over 100 countries.
Sanoma Magazines is part of the Sanoma Group, a strong European media group operating across a diverse range of media in over 20 countries.