Starting 1 March 2010, the news offered by the free sheet Vartti will gain a new level of visibility in public transport in the Helsinki Metropolitan Area.
Passenger displays will be installed on all of HKL's trams and metro carriages by JCDecaux Finland, and the news content to be shown will be provided by Vartti's editorial staff.
"There are almost 2.5 million journeys made using trams and the metro every week, an amount that makes this an extremely significant medium," says Vartti's Editor-in-Chief, Janne Kaijärvi.
"From the passenger perspective, the content to be displayed will be a unique, hyper-local news stream," he continues. "The new channel will reinforce the position of Sanoma Kaupunkilehdet as the leading producer of local news."
Numbering close to 800, the passenger displays will show several dozen news items, tailored specifically for this medium, every day.
The free sheets Vartti and Metro are published by Sanoma News, a division of Sanoma Group. Sanoma News is the leading newspaper publisher in Finland, and its products in both print and digital format have a strong presence in the lives of their readers.