Sanoma Uitgevers sells all the activities of the magazine title Tableau to Pelican Magazines Hearst on 1 October, 2008. Tableau is a specialist magazine about fine arts. Pelican Magazines Hearst publishes Carros, Nautique, En France, Golf estate and The Big Black Book.
"The sale of Tableau fits our strategy to further enforce our print activities by focusing strongly. On top of this there is not enough synergy with our other titles in amongst others the advertising market. I am convinced that Tableau's specialist character (niche publishing) is better off at Pelican Magazines Hearst," comments Dick Molman, CEO of Sanoma Uitgevers.
Pelican Magazines Hearst focuses with high-quality special interest magazines on the high end of the magazine market. "Tableau is a beautiful enforcement of our portfolio. Within its segment, the magazine has reigned supremely for years already. We are able to state that Tableau offers synergy with our other titles in all aspects," explains Frank Kloppert, Publisher at Pelican Magazines Hearst.
Sanoma Uitgevers is part of the SanomaWSOY Group's magazines division, Sanoma Magazines.