Sanoma Hearst Romania has launched National Geographic Traveler, the most read traveling magazine in the world. National Geographic Traveler Romania becomes the 14th international edition of the magazine which has, at present, an audience of almost 8 million readers worldwide.

National Geographic Traveler is the traveling magazine of National Geographic Society, the biggest educational and scientific non-profit society in the world. National Geographic Traveler Romania has 124 pages and will be published twice in 2009, and quarterly from 2010 onwards. The magazine is the biggest travel magazine in Romania with a print run of 20,000 copies and a cover price of 10 RON.

Sanoma Magazines publishes National Geographic also in other its operating countries, Russia among others. Independent media researcher TNS Gallup Media has confirmed the increase in the number of National Geographic Russia readers: the audience of a single issue of National Geographic Russia exceeds one million readers. The Russian edition of the world-famous popular science magazine has not only achieved an increase in readership, but also surpassed Russia's traditional market leader GEO.

Sanoma Hearst Romania and Independent Media Sanoma Magazines are part of the Sanoma Group's magazines division, Sanoma Magazines.