Sanoma Magazine Finland, the leading magazine publisher in Finland, increased the total circulation of its magazines by 5.7% to 2.5 million copies according to Finnish Audit Bureau of Circulations recent figures (LT 2007). Particularly the new launches increased the total circulation. Positive development in circulation numbers indicates that an increasing number of Finns wants to order or buy their own copy of magazine.
A special success story was the new women's magazine SARA. that reached a circulation of over 51,500 copies in its first year. In addition to its readers, also advertisers have warmly welcomed the new 40+ monthly.
"Sara. has exceeded all set targets in record time," says Anne Koski, Publisher in Sanoma Magazines Finland. "Generally, women's magazines segment succeeded in 2007: we launched seven new titles and the advertising grew by 20% according to TNS Gallup AdFacts figures."
Also other Sanoma Magazine Finland's launches in recent years – Auto Bild Suomi, Meidän Perhe (Our Family) and Kotipiha (Home Garden) – increased their circulations and strengthened their market positions.
Sanoma Magazines Finland is part of the SanomaWSOY Group's magazine publishing division Sanoma Magazines.