Hans Edin has been appointed as the President of Nelonen Media and member of Sanoma Entertainment's management group as of 28 October. Previously he worked at Nelonen Media as the Senior Vice President, Sales and Marketing.

"I'm enthusiastic about this new challenge. The number of channels will continue to increase and the competition of the viewer's time will get tougher. Nelonen Media has lots of knowhow to increase our share of the electronic media and advertising market. We will put our efforts into TV as well as radio and online", Edin emphasizes.

The current President of Nelonen Media, Juha-Pekka Louhelainen will leave the company.

"The past years have been very special, and it has been great to be among the first to develop Finnish commercial television business. I've had the pleasure to work with motivated and professional people. Now, however, it is time to look into new challenges", Louhelainen says.

"Louhelainen led Nelonen to become Finland's third largest advertising media measured by the advertising sales. Nelonen Media has become a real multichannel media house, which is a great achievement. In the future, I believe that Hans Edin will strengthen the position of Nelonen Media even further", says Anu Nissinen, the President of Sanoma Entertainment.

Nelonen Media is part of Sanoma Entertainment, the electronic media division of the Sanoma Group.