SanomaWSOY Corp. Stock Exchange Release 7 Feb 2008 at 10:15

SanomaWSOY's Board of Directors has today appointed Anu Nissinen, M. Sc. (Econ.) 44, as President of SWelcom and a member of SanomaWSOY's Executive Management Group. Currently, Nissinen acts as President of cable TV operator Welho, a business of SWelcom. Nissinen will begin in her new position on 25 February 2008.

Anu Nissinen has worked in SWelcom since 2001. Since July 2004, she has been President of Welho and a member of SWelcom's Management Group. Before that she worked as Marketing Director of Helsinki Television Ltd.

Prior to her career in SWelcom, Nissinen worked as Marketing and Product Category Manager in Sinebrychoff, among others. Nissinen is a Vice Chairman of Cable TV Committee in Finnish Federation for Communications and Teleinformatics, FiCom, and a member of Cable Europe CEO Forum.

Tapio Kallioja, 60, the current President of SWelcom, will continue as an advisor of the Board until the end of March 2008. Kallioja will retire according to his contract of employment on 31 March 2008.

Additional information:
Hannu Syrjänen, President and CEO, SanomaWSOY, tel. +358 105 19 5020
Anu Nissinen, President, SW Television Oy / Welho, tel. +358 9 156 5240, mobile +358 500 874 487


Matti Salmi
Senior Vice President
Finance and Administration

Additional information: SanomaWSOY's Group Communications, tel +358 105 19 5062 or

SWelcom offers its customers entertaining experiences in television, radio, internet and via mobile channels. SWelcom has five TV and two radio channels. Welho is the leading cable TV operator in Finland and a significant broadband service provider in the Helsinki capital area. Online casual gaming is SWelcom's new business. SWelcom is part of the SanomaWSOY Group, which operates in different fields of media in over 20 European countries.