Adria Media will launch the Serbian edition of ELLE DEKOR on 20 September 2008. As an international media brand dedicated to fashion for the home, ELLE DEKOR fits perfectly in the portfolio of Adria Media Serbia.

Being the world's first magazine to recognize the relationship between fashion and interiors as facets of individual style, ELLE DEKOR inspires its readers with laid-back luxury, stylishly accessorized settings and well-dressed rooms. The launch of ELLE DEKOR is a step in fulfilling Adria Media's mission to provide only the best content for its readers by continuously developing its portfolio. The company publishes ELLE DEKOR also in Croatia.

The print market continues to be the fastest growing media segment in Serbia with growth rate of 40% in 2007. It is expected that it will show further growth (25%) by the end of 2008. With the launch of ELLE DEKOR, Adria Media, already the advertising market leader, aims for a leading position in the Home Deco segment.

Adria Media Zagreb is part of Sanoma Magazines, the magazines division of the SanomaWSOY Group.