SWelcom, SanomaWSOY's electronic media division, has bought SportUp Finland's entire share capital.

SportUp Finland owns 49.9% of the shares of Suomen Urheilutelevisio, of which SWelcom already owns 17.55%. Suomen Urheilutelevisio practises commercial TV business under the name of Urheilukanava.

Urheilukanava focuses on sports in the digital network and is a national channel distributed in the cable network. The sports channel adds excellently to the TV portfolio of Nelonen Media, as it brings a new target-group focused TV channel in addition to the existing channels Nelonen and JIM.

The parties involved in the sales are private investors and the Finnish publishing company A-lehdet.

The acquisition is subject to the Finnish Council of State approval of the continuation of the broadcasting licence of Suomen Urheilutelevisio Oy despite of the change in ownership.

Nelonen Media is part of SanomaWSOY's electronic media division SWelcom.