The Dutch-based Sanoma Uitgevers, part of Sanoma Magazines, the magazine division of the SanomaWSOY Group, intends to sell its puzzle magazines in the Netherlands to Keesing Media Group BV (Keesing), part of Telegraaf Media Group N.V., a Dutch stock listed company.

The decision follows the redefinition of Sanoma Uitgevers' position in the puzzle market in the Netherlands.

Sanoma Uitgevers' puzzle magazine portfolio includes puzzle titles with brands like Puzzelsport and Bingo. The possible transaction involves all activities of the puzzle cluster. Currently the puzzle cluster employs 29 persons.

With this acquisition Keesing acquires a line of products that fits perfectly into its own portfolio. In addition, Keesing expects to accomplish a number of synergistic effects through this acquisition.

Keesing and Sanoma Uitgevers expect to enter into a final agreement within a short period of time. The transaction will be subject to due diligence, positive advice of the works councils of Sanoma Uitgevers and teh Keesing Media Group and a Keesing Media Group supervisory Board. More information will be given when the transaction is finalised.


Matti Salmi
Senior Vice President
Finance and Administration

Additional information: Corporate Communications Sanoma Magazines, Trudy de Jong, tel. +31 (0) 6 274 028 80

Sanoma Uitgevers, with more than 80 consumer magazines and well over 125 websites, is the largest multimedia publisher in the Netherlands. Sanoma Uitgevers is a business of Sanoma Magazines, one of the largest consumer magazine publishers in Europe. The company publishes more than 300 magazines in thirteen different countries. Apart from developing its strong portfolio of magazine brands for various reader communities, Sanoma Magazines is expanding its business to other media platforms, with a clear focus on interactivity. Sanoma Magazines is part of the SanomaWSOY Group, which operates in versatile fields of media in over 20 European countries.