Sanoma Hearst Romania launches the fashion and beauty magazine Harper's BAZAAR in Romania on 29 August 2007. The longest existing fashion magazine in the world, Harper's BAZAAR – a true initiator of fashion and beauty journalism in USA – will have a print run of 25,000 copies.

Harper's BAZAAR is the style bible for sophisticated and elegant women who are the first to buy the best, from prêt-a-porter to haute couture. The magazine focuses on the luxury market and covers what's new to what's next.

The Romanian edition of Harper's BAZAAR, at the price of RON 9.9 (EUR 3), will have 200 pages and is published four times a year, following the fashion seasons. Laura Luca, the Editor-in-Chief of Beau Monde, is also responsible for Harper's BAZAAR. She has over 5 years experience with fashion magazines and fashion industry.

Sanoma Hearst Romania is a joint venture of Sanoma Magazines International and Hearst Magazines International. Sanoma Magazines, which also publishes Harper's BAZAAR in Russia, is the magazine publishing division of the SanomaWSOY Group.