Sanoma Bliasak Bulgaria acquired on March 7, 2007 the most popular women's website in Bulgaria: The team that created the site and developed it since 2002, joined Sanoma Bliasak Bulgaria. Mrs. Roza Savova, more popular to the vast female audience as "Rozali", will continue as Editor-in-Chief of the website. has over 17 000 unique visitors per day. 87% of its visitors are women aged between 18 and 40, mainly living in Sofia and urban cities.

"Having a long lasting experience as a publisher of women's magazines in Bulgaria, our company knows how to respond to the needs of its readers. Through entering the internet we want to create a lively dialogue, to inform and entertain our readers, using also new media," Dimitar Drumev, CEO, comments.