Story, the leading Serbian celebrity magazine published by Adria Media Serbia, has launched Gala Style - a new glossy lifestyle magazine – in October 2007. The new magazine will cover the world of fashion and beauty, stars and their lives, culture, gastronomy, travels, interior design: everything that makes life stylish. The first issue will be distributed in 30,000 copies at a price of RSD 230 (EUR 2.90) with 180 pages.

Gala Style focuses on style rather than on the latest trends; it is concerned with good style and how to build one – Story Gala Style makes life easier, more comfortable and beautiful. Gala Style is humorous, smart, likeable, well-informed and easy to read. it is light when dealing with serious culture and/or social issues and competent and serious when dealing with fashion and beauty.

Tamara Kostic, Editor-in-Chief of Gala Style, has a broad experience in several of the most successful Serbian magazines. Gala Style is targeted at young, urban, working women. Adria Media Zagreb launched Gala Style in Croatia in April.

Adria Media Serbia, is a part of Adria Media Holding (AMH) which operates in Serbia, Croatia and Slovenia. AMH is a 50-50 joint venture between Sanoma Magazines International and Gruner+Jahr. AMH publishes 39 magazines and employs around 370 people.

Sanoma Magazines International is responsible for Sanoma Magazines' activities in Central, Eastern and South East Europe. Sanoma Magazines is a division of the SanomaWSOY Group.