Salla Vainio, 37, M.Sc. (Econ) has been appointed Managing Director of WSOY Educational Corporation as of September 4, 2006. Currently Vainio is Vice President, media sales, in Ilta-Sanomat, Inc., which is the second-biggest newspaper of Sanoma Corporation, a division of SanomaWSOY Group.

– I have always found learning and studying very inspiring and important. I am delighted to have the opportunity to work with Finland's and Europe's leading experts in educational publishing, says Vainio.

Prior to joining Ilta-Sanomat in 2003, Vainio had been working for McKinsey & Company and Sonera in various development and management assignments in Finland and abroad.

In her new position Vainio reports to Jacques Eijkens, the CEO of SanomaWSOY Education B.V.

– We are very happy that Salla Vainio will lead this company into a new era of educational publishing. She has proven to be able to change the direction and culture of a company. Her experience will definitely be of great help in our ambition to become a strong 'mixed media' player in Finnish educational markets, says Jacques Eijkens.

WSOY Oppimateriaalit is Finland's leading educational publisher and a member of WSOY's international educational publishing business, SanomaWSOY Education. The company's publishing activities comprise textbooks and electronic solutions for all levels of education and training, from pre-school through high school to university and vocational training. Other members of SanomaWSOY Education are Malmberg in the Netherlands, Van In in Belgium, Young Digital Planet in Poland, Nemzeti Tankönyvkiadó Rt (NTK) and Perfekt Zrtin Hungary. WSOY is part of the SanomaWSOY Group.