The first issue of Keltainen Pörssi's new theme publication, Autot (Cars), will come out on April 7. This tabloid-sized publication, printed on glossy paper, contains advertisements by used-car dealers and importers, and designated advertisements. Autot will come out on a biweekly basis.
- The Keltainen Pörssi Autot theme publication will strengthen Ilta-Sanomat Oy's position as a service provider of classified ads, says Pekka Harju, President of Ilta-Sanomat Oy.
Ilta-Sanomat Oy has published Keltainen Pörssi theme publications since January 2005. These publications, printed on high-quality paper, focus on a special theme in line with the theme title. A total of 11 theme publications were published last year.
The new Autot publication will be sold together with its host magazine, Keltainen Pörssi. Subscribers to Keltainen Pörssi will receive Autot, inserted into Keltainen Pörssi,free of charge for the first three months. Subsequent issues will be subject to a charge.
Available from the Lehtipiste outlets, Palsta, which will merge into Keltainen Pörssi, will be replaced by Autot and its last issue as an independent publication will come out on 31 March.
Ilta-Sanomat Oy's Classified Unit comprises the Huuto.net online auction service, Keltainen Pörssi and its Estonian sister publication, Kuldne Börs. The Huuto.net and Keltainen Pörssi online services attract around 440,000 visitors a week. The Keltainen Pörssi publication has 229,000 readers (National Readership Survey 2005). Its market share accounts for xx per cent of all free ad publications.
Ilta-Sanomat Oy is part of SanomaWSOY Group's Sanoma Division.