Adria Media will launch the Serbian edition of National Geographic Magazine on October 25, 2006. With the launch of National Geographic Serbia, the number of magazine's local editions throughout the globe will reach 29.

National Geographic Magazine provides abundant information about different nations and cultures, as well as nature, science and new technologies. According to the editorial concept of National Geographic Magazine, all national editions receive the most important content of the magazine at the same time. Apart from providing key international coverage, National Geographic Serbia will give the best photographers and journalists the opportunity to elaborate on interesting Serbian topics.

National Geographic has been published in English since 1888. The magazine has a total circulation of more than 8.5 million copies and is sold all over the world.

National Geographic Serbia is published by Adria Media Serbia. Adria Media Serbia is a subsidiary of Adria Media Holding, a joint venture of Sanoma Magazines International and Gruner + Jahr. The company publishes, among other magazines, the world's leading fashion magazine Elle, the famous women's glossy Cosmopolitan, men's magazine Men's Health and two of Serbia's best-selling women's weeklies Story and Lisa.

Sanoma Magazines International is part of the SanomaWSOY Group's magazine publishing division Sanoma Magazines.