Sanoma Magazines to launch Elle in Serbia and Montenegro

Sanoma Magazines SMG operating in Serbia and Montenegro will launch the Serbian edition of women' fashion magazine Elle on 22 April 2005, after having signed a license agreement with Hachette Filipacchi Presse S.A.

The Serbian edition of Elle ? the first magazine of Sanoma Magazines SMG to be introduced to the Serbian and Montenegran market after starting a greenfield operation in the city of Belgrade earlier this year ? is already the 37th edition of Elle worldwide.

Elle has created its worldwide reputation as a prestigious fashion and style trendsetter thanks to its unique concept of "wakening appetite" Although international editions differ, they are linked by a common philosophy and an inspiring and frank treatment of women' issues, emphasizing a creative approach to fashion and lifestyle. Nowadays, Elle has 21 million readers worldwide.