Alko, Finland's alcohol store operating on government monopoly, has chosen Sanoma Magazines Finland's Custom Publishing unit as the publisher of its customer magazine Etiketti. First issue published by Sanoma Magazines Finland will come out in autumn 2005.

- Etiketti magazine's mission is to introduce both Finnish and other food and beverage cultures to its Finnish readers. The magazine is edited by the professionals who know the field thoroughly. Our objective is to make an interesting, professional and reliable publication, explains Alko's Communication Manager Mika-Pekka Miettinen.

The revamped Etiketti will celebrate next autumn its 40th year and the autumn issue will also be an anniversary issue.

Etiketti is targeted to Alko's customers and it aims at strengthening Alko's responsible, professional and customer friendly image. Etiketti magazine is published both in Finnish and Swedish and it has a print run of 280,000 copies.

Sanoma Magazines Finland is the leading magazine publisher in Finland and part of SanomaWSOY's largest division, Sanoma Magazines.