Sanoma Magazines Praha s.r.o. has decided to fully focus its attention on the consumer magazines business and to divest its Business-to-Business (B-t-B) magazines to ONE media, s.r.o., a foreign owned, medium size B-to-B publishing house, recently established in the Czech Republic.

The B-to-B portfolio of Sanoma Magazines Praha comprises four leading magazines in the marketing & media segment (weekly Strategie) and the professional healthcare segment (weekly Zdravotnicke noviny, monthly Sestra and monthly Postgradualni medicina) and their brand extensions.

The transaction includes selling the assets and transfer of all employees. There are approximately 55 employees involved. Their employment agreements will be transferred to the new employer, including all rights and duties in accordance with Czech labor legislation.

Sanoma Magazines Praha is part of SanomaWSOY's magazine division, Sanoma Magazines. It publishes some 16 consumer titles, with a joint readership of 2,5 million,which ranks SMP as the leading magazine publishing house in the Czech Republic. Its main titles are the weeklies Kvety and Vlasta and the monthly magazines National Geographic and Prakticka Zena.