Sanoma Magazines Praha launches a new weekly magazine called Hvezdny Vikend (Glamour Weekend). Hvezdny Vikend will bring a new type of magazine on the Czech market - a glamorous weekly, aimed at younger, upscale, urban women.

Hvezdny Vikend profiles itself as a "weekend reading" and will contain basic elements like glamour, entertainment and human interest stories. Topics will be covered in a modern and trendy fashion, addressing the reader in an optimistic and friendly tone of voice.

The magazine will have a bigger than usual format, higher quality paper and a modern lay out. This glamorous weekly has no equivalent on the Czech market. The first issue of Hvezdny Vikend will appear on the newsstands on 19 February 2004.

Sanoma Magazines Praha is part of SanomaWSOY's magazine publishing division Sanoma Magazines B.V.