Sanoma Magazines Praha launched Viky, a new magazine for young women on 3 March 2004. Viky has an optimistic outlook on daily life. It presents favorite topics in a non-traditional way: relationships, fashion, cosmetics and entertainment. Viky also offers practical tips, life stories and reports about celebrities.
Viky is targeted to young women between 18 and 30, enjoying a middle to higher socio-economic standard and primarily living in cities and towns. This is also seen in its unique format, modern layout and high quality paper. Viky appears twice a month and is distributed nation-wide.
Sanoma Magazines Praha is part of SanomaWSOY's magazine publishing division Sanoma Magazines B.V.