Sanoma Hearst Romania has launched a bi-weekly women's magazine: FEMEIA DE AZI (Woman Today). The magazine focuses in supporting Romanian women today, in all aspects of the society in transition. FEMEIA DE AZI brings its readers useful information and value for money but also entertainment. FEMEIA DE AZI gives practical advice for all aspect of life (money, home & deco, food, real estate, beauty, fashion, accessories, shopping, etc.) It wants to be as close as possible to her, as a real friend.

The target readers are women between 20-45 years old, traditional, family oriented, in the midst of the transition of Romania society. Their daily life is split up in household tasks, childcare, leisure and shopping.

FEMEIA DE AZI is the first magazine in Romania that combines the mass-market aspects of printed media such as number of copies and frequency with the feel and look of a real magazine. FEMEIA DE AZI is a 100% locally produced.

FEMEIA DE AZI will have a print run of 90,000, 64+4 pages, and will be distributed nation-wide.

Sanoma Hearst Romania is a part of Sanoma Magazines, a division of SanomaWSOY.