As announced earlier, Sanoma Corporation's new president Mikael Pentikäinen started as Sanoma Corporation's President and as member of SanomaWSOY Management Group on 1 April 2004, when Seppo Kievari, President of Sanoma Corporation, retired as planned.

In SanomaWSOY Corporation, Matti Salmi started as Senior Vice President, Finance and Administration (CFO) and a member of SanomaWSOY's Management Group on 1 April 2004. Senior Vice President, Administration and Finance, Aarno Heinonen will retire as planned in spring 2004.